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      <image:title>Creative Direction - DeBeers: Building and celebrating a better culture</image:title>
      <image:caption>Experiential: Office decals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d9c23201-6392-4051-8b37-b6e6c41c5646/Screenshot+2024-07-03+at+16.27.30.png</image:loc>
      <image:title>Creative Direction - DeBeers: Building and celebrating a better culture</image:title>
      <image:caption>Web banners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/f4df8fac-e2cc-4be9-8d70-6e1af966256e/Screenshot+2024-07-03+at+16.27.40.png</image:loc>
      <image:title>Creative Direction - DeBeers: Building and celebrating a better culture</image:title>
      <image:caption>Posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/7d12f55f-e07f-4659-a590-3c7afccc62c7/Screenshot+2024-07-03+at+16.27.48.png</image:loc>
      <image:title>Creative Direction - DeBeers: Building and celebrating a better culture</image:title>
      <image:caption>Posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/c120cc69-eaa4-4b96-bec8-a99b5697ad39/Screenshot+2024-07-03+at+16.28.18.png</image:loc>
      <image:title>Creative Direction - DeBeers: Building and celebrating a better culture</image:title>
      <image:caption>Activation: Water</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/33acd87a-d25a-46bf-8868-5c64818b6147/Screenshot+2024-07-03+at+16.28.25.png</image:loc>
      <image:title>Creative Direction - DeBeers: Building and celebrating a better culture</image:title>
      <image:caption>Activation: On-site decals</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/pharma-product-launches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/3070b11f-8755-4936-a6ec-cfe1f63709ac/Pfizer+LNG+VI_1.jpg</image:loc>
      <image:title>Creative Direction - Global Pharma – Embedding Pfizer's New Product Launch Methodolgy</image:title>
      <image:caption>Campaign visual Identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/24fd18c8-0aad-4476-9e31-2548e37d74d5/Pfizer+LNG+VI_3.jpg</image:loc>
      <image:title>Creative Direction - Global Pharma – Embedding Pfizer's New Product Launch Methodolgy</image:title>
      <image:caption>Activation: Leader briefing box</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/8476c10b-8857-48a2-94b5-3c8ccd6f2372/Pfizer+LNG+VI_2.jpg</image:loc>
      <image:title>Creative Direction - Global Pharma – Embedding Pfizer's New Product Launch Methodolgy</image:title>
      <image:caption>Banners and Teams/Zoom backgrounds</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d8cdd58f-b551-48e7-beda-38f0cd925899/Pfizer+LNG+VI_4.jpg</image:loc>
      <image:title>Creative Direction - Global Pharma – Embedding Pfizer's New Product Launch Methodolgy</image:title>
      <image:caption>Reward and recognition GIFs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/pharma-immersive-digital-motion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/6b1e9d1b-6cdd-464a-95a5-e638a4cf9bda/Disruption-dungeon-in-situ.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>'Mind Palace' Immersive touchscreen experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/9f6d1b8d-e13f-4404-9b86-9b77613e674f/Corporate-Philosophy-video-in-situ_1.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Corporate Philosophy animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5d80bcee-5821-4dcb-8978-9186c05e3597/Corporate-Philosophy-video-in-situ_2.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Corporate Philosophy animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ede808a8-eee6-433b-bcca-d8583282130e/Career-Growth-video-in-Situ_1.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Career Growth animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/c8d06fb2-4d73-40dc-95c9-033ef21e2574/Digital-Dexterity-video-in-situ_1.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Digital Dexterity animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/b12d922a-7840-4e84-ad16-fc2660d0fc86/Career-Growth-video-in-Situ_2.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Career Growth animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/0f43dab7-c9c5-441c-b37c-7cf86ae9c438/Moving-poster-in-situ-not-smiling-face.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Disruptive moving video poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/df5db6f7-9a4d-4b9b-bfb4-db7454172e61/Digital-Dexterity-video-in-situ_2.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Digital Dexterity animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5b4f1008-aa7a-44b9-bb52-1aa9967b6b3e/Moving-poster-in-situ-smiling-face.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Disruptive moving video poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e69f98c8-a879-4bfd-8897-b288a1db84c0/Takeda-LandD-Cambridge_3-posters_moving-and-static.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Disruptive moving video poster and animation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/14304f33-985d-4a6c-94c3-72a019619aac/Moving-posters_6-up.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Disruptive moving video posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/6e500e52-5092-4b97-8629-ce235b2ba415/Mind-Palace-in-Situ_185225.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Immersive, interactive digital experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ed3d8e4b-d60b-42c5-9edf-4d04c6ddd9f1/Screensavers-4-up.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Animated screensavers with TOV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/589e5de2-c640-4959-8805-276f51d5b906/Screenshot+2025-05-22+at+12.46.00.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Home Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ebef00e2-f617-4df9-bf79-d862d0940a7a/Screenshot+2025-05-22+at+12.46.29.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Landing Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/598c16a7-547d-40bd-bee5-18960b51fa2b/Screenshot+2025-05-22+at+12.46.43.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Learning Laboratory with thumb scanner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/505fd659-542d-40cf-af0d-35c7280b76e7/Screenshot+2025-05-22+at+12.47.45.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Learning Laboratory games</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d70e92ae-ff3e-4004-92fe-b8697adefa7d/Screenshot+2025-05-22+at+12.47.17.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Career Kitchen with thumb scanner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e4d5938a-8444-432c-ac0b-79a8f4115bab/Screenshot+2025-05-22+at+12.47.30.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Career Kitchen games</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/8e2b1c63-61c7-48dc-bf2f-69fa432a11d0/Screenshot+2025-05-22+at+12.47.55.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Leadership Library with thumb scanner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5fe7a941-a97e-42ef-aa3f-8d66b56148e0/Screenshot+2025-05-22+at+12.47.59.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Leadership Library games</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/9f779f4a-5cc3-4f43-bc0c-7a330712cf74/Screenshot+2025-05-22+at+12.48.06.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Digital Dexterity Den with thumb scanner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/1e2f11be-2a8d-40d2-8cdd-c18c812ace2f/Screenshot+2025-05-22+at+12.48.12.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Digital Dexterity Den games</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/be302a63-2f5b-4550-bce8-c93b3ccea6c3/Screenshot+2025-05-22+at+12.48.38.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Disruption Dungeon with thumb scanner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/934c5fee-0ff6-4433-84e3-c501e5def95b/Screenshot+2025-05-22+at+12.48.43.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Disruption Dungeon – disruption screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/f226ddf3-d2d2-4060-8854-926dbbebdbcd/Screenshot+2025-05-22+at+12.48.50.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Disruption Dungeon - choice game - choose to enter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/7853bb8d-a57f-4aed-a3ce-35beef00c13b/Screenshot+2025-05-22+at+12.49.25.png</image:loc>
      <image:title>Creative Direction - Pharma: Immersive digital &amp; motion for Takeda, US and Japan</image:title>
      <image:caption>Mind Palace Disruption Dungeon game of risk</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/debeers-dei-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d37c246b-6d1d-44a3-96f7-9193a52fae80/DeBeers_Screens.png</image:loc>
      <image:title>Creative Direction - DeBeers global DE&amp;I Engagement</image:title>
      <image:caption>DE&amp;I Immersive interactive game</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/4ad6a031-a6bb-4aa4-8203-8bf1ec1c17ee/DeBeers_Ipad.jpg</image:loc>
      <image:title>Creative Direction - DeBeers global DE&amp;I Engagement</image:title>
      <image:caption>DE&amp;I game - responsive design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/49bfd42c-c6f3-4c26-bf69-bc9d7bab0c41/DeBeers_Laptop.jpg</image:loc>
      <image:title>Creative Direction - DeBeers global DE&amp;I Engagement</image:title>
      <image:caption>DE&amp;O Digital Comms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d616ea0f-1058-439c-a564-d4476f51e94d/DeBeers-Video_Screens.jpg</image:loc>
      <image:title>Creative Direction - DeBeers global DE&amp;I Engagement</image:title>
      <image:caption>DE&amp;I Video and game promotion</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/jp-morgan-chase-digital-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/6474eb3f-9d2f-4ddf-9257-3c531eae6fce/JP+Morgan+Chase+Hero.png</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Motion ident and logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e388f862-cbed-4d66-9219-989f9d6d7f34/JP+Mrgan+Chase+guidelines+copy.jpg</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Brand guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/59ab5154-fc51-48ca-941f-aba413cded1a/Engagement+case+studies+v1d_JD+290319-56+copy.jpg</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Brand activations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5cb33010-42ef-438e-a023-8546cd057e17/JP+Morgan+Chase+posters+in+situ.jpg</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Posters and environmental design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/63394194-ce3a-43c5-be31-6f5d20e45780/Engagement+case+studies+v1d_JD+290319-57.jpg</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Launch video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d9d8bcb7-765b-4e3e-9b22-98ebe3f9bffc/Storyboard+page+1.jpg</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Launch video - storyboard 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/01094780-22f8-49e6-9423-c3a0f0a3c22b/Storyboard+page+2.jpg</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Launch video - storyboard 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/f1b4e836-cd33-4556-acb1-9764170735c7/Storyboard+page+3.jpg</image:loc>
      <image:title>Creative Direction - Tech Culture: JP Morgan Chase Digital Transformation</image:title>
      <image:caption>Launch video - storyboard 3</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/takeda-process-design-comms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/2226e6e0-56f9-484f-972a-36ed3beb63c8/Takeda+KM+Hero.png</image:loc>
      <image:title>Creative Direction - Information Architecture, Process Design &amp; Comms: Takeda (global)</image:title>
      <image:caption>3D motion ident</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/da8c0630-58d6-4ded-ac8b-29f449208f0a/Takeda-KM-tool-on-tablet-p1.jpg</image:loc>
      <image:title>Creative Direction - Information Architecture, Process Design &amp; Comms: Takeda (global)</image:title>
      <image:caption>Interactive tool 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/eb683724-ccc1-46b1-8a35-cd7c6544fd88/Takeda-KM-tool-on-tablet-p2.jpg</image:loc>
      <image:title>Creative Direction - Information Architecture, Process Design &amp; Comms: Takeda (global)</image:title>
      <image:caption>Interactive tool 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/fc000a4d-6b71-443c-9dfb-0aeadd04ce31/Takeda-KM-tool-on-tablet-p3.jpg</image:loc>
      <image:title>Creative Direction - Information Architecture, Process Design &amp; Comms: Takeda (global)</image:title>
      <image:caption>Interactive tool 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/718c430a-b0bb-4157-bc17-1e38591752ec/Screenshot+2025-05-30+at+12.21.20.png</image:loc>
      <image:title>Creative Direction - Information Architecture, Process Design &amp; Comms: Takeda (global)</image:title>
      <image:caption>Interactive tool wireframes IA/UX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d9123368-ba30-4745-aa3e-1e1322e5d36a/Takeda-KM_Screens.jpg</image:loc>
      <image:title>Creative Direction - Information Architecture, Process Design &amp; Comms: Takeda (global)</image:title>
      <image:caption>Engagement video</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/brand-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/b383f0e4-6a8f-4bbc-8b41-9131a7282244/BT-Activations-Planning-14-Jan-2026.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Internal Engagement Campaign strategy and planning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/4d0d5123-6bde-4a2a-9bd0-31b1271193d1/BT-Activations-Plane-14-Jan-2026.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>AMV BBDO BT 'Be There' TV/Cinema Ad concept developed into 3D renders and poster concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/6aac6b9e-4f4e-4b66-98ff-d116cb42675c/BT_Teenagers_plane.jpg</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' full poster image example for internal and OOH/large format use</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/37ef07f1-31cd-4ccc-8331-2bff31a337a7/BT-Activations-Engage-14-Jan-2026.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Internal Brand activations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/02b5bba4-c8d1-4e8f-9861-b690a513284a/BT-Activations-People-14-Jan-2026.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Internal Brand Activations and Experiential</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/a244aa66-378b-4750-ad33-efb5aec9a8fd/BT-Installation-concepts.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Internal Brand activation concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/9ff9b685-6451-43ff-a529-c197d041cb6c/BT-Experiential-Concept.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' / BT HQ London Reception concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ddc033f7-2753-40a9-bfdb-b6e4a330f4cc/BT-Event-Concept-2-with-sketches.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Internal UK Events and experiential</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/be007096-d3d1-4bae-b132-586374c2f128/BT-Event-Concept.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Internal Events and experiential</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e54c78ef-43e6-4cb2-8f81-0c8c67382f39/BT-Virtual-Conference-Concept.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Online/Digital Hub for Employees</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/7267319c-a62d-41ac-acdc-01984f680582/BT+vUGC+video-engneers.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' App for engineers, remote and international teams</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d66711aa-08eb-4c22-a66e-1278f7a9725c/BT-Tent-Cards.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Internal Comms Tent Cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/280cc174-03aa-49e9-b813-d05df5fd90ec/BT-Posters-and-various.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Posters and elements to view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5d1d7e44-30b5-41bd-abb3-3d8c528cc292/BT-Large-Format.png</image:loc>
      <image:title>Creative Direction - BT Brand launch</image:title>
      <image:caption>BT 'Be There' Large Format Display Print</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/branding-capital-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/51f2afee-a27b-4081-93da-fe5f5fe2690d/Fusion-logo.jpg</image:loc>
      <image:title>Creative Direction - Branding a Joint Venture to win major UK capital project HS2</image:title>
      <image:caption>Logotype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/8748f296-09fa-4648-bed1-074c5eee0335/Fusion-logos.jpg</image:loc>
      <image:title>Creative Direction - Branding a Joint Venture to win major UK capital project HS2</image:title>
      <image:caption>Logotype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/b9eafb5a-6577-4e76-9d5d-e12c01acbdd0/Fusion-web.jpg</image:loc>
      <image:title>Creative Direction - Branding a Joint Venture to win major UK capital project HS2</image:title>
      <image:caption>Website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ee187dba-acdc-482f-9201-396556b06956/Fusion-web-2.jpg</image:loc>
      <image:title>Creative Direction - Branding a Joint Venture to win major UK capital project HS2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/50aa470d-7cae-4447-b1c2-f0752b6435b8/Fusion-cover.jpg</image:loc>
      <image:title>Creative Direction - Branding a Joint Venture to win major UK capital project HS2</image:title>
      <image:caption>Print</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ab7624e1-a4d6-4746-946d-8f2d39de0edb/Fusion-pop-up.jpg</image:loc>
      <image:title>Creative Direction - Branding a Joint Venture to win major UK capital project HS2</image:title>
      <image:caption>Events</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5472df01-0354-43d0-bb44-3dc6762f26ce/Fusion-business-cards.jpg</image:loc>
      <image:title>Creative Direction - Branding a Joint Venture to win major UK capital project HS2</image:title>
      <image:caption>Stationery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/integrated-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/64baee9f-e442-48b4-ac5d-3d16ca6f41ce/CYF-stand.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Event branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/6c584ec1-4b2f-459e-aabd-bc3ec23d5d50/CYF-event-people.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Event branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/dedc1125-4aec-48a7-9722-526d92427a98/CYF-panel-.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Event graphics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/4ffd2e35-101b-4fc6-b3cc-790560abe965/CYF-Facebook-competition.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Facebook app - competition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/689a65d8-2f06-421f-8bf0-3a014c1c5184/CYF-tool-Mac.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Digital tool - web app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/6c20fa50-529b-49be-ae51-85e5f5faae1a/CYF-tool-3.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Digital tool - web app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/16574690-ff60-42b1-b6d1-11bc59845763/CYF-tool-4.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Digital tool - web app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/8c3f5c12-d2d9-4e85-99c7-e5c3b3d68bb0/CYF-tool-2.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Digital tool - web app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/28d19cc4-7523-411c-9fb8-252db088d16b/CYF-OOH.jpg</image:loc>
      <image:title>Creative Direction - Youth marketing: Digital, Social and Events</image:title>
      <image:caption>Out-of-home</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/corporate-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/cda8701b-ca9e-4ae7-b6d3-5781255bfd8a/PL_Portfolio-Logo.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Logotype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/033b7b54-0d07-4440-90c2-e46845d2a2a9/PL_Portfolio-Guidelines-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Guidelines (interactive)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/f5f52315-cb93-4278-add7-f801b257c7b1/PL_Portfolio-Guidelines-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Guidelines (interactive) – logos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5784877c-c005-4dd1-8437-2efb3b32c9e5/PL_Portfolio-Guidelines-4.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Guidelines (interactive) – colours</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/85a91083-6b9e-4307-8d18-da0104932996/PL_Portfolio-Guidelines-5.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Guidelines (interactive) – typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/126983a7-2268-4f52-a439-badc19c74305/PL_Portfolio-Guidelines-3.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Guidelines (interactive) – values</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/154ec6a9-eb45-4474-b9d1-084325b19cd9/PL_Portfolio-Brochure-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Corporate brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/0d9a002d-1df3-4e15-8ac5-303b91316b5f/PL_Portfolio-Bus-Plan-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Corporate brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e53edf9f-2daf-4aad-af47-494ece204838/PL_Portfolio-Brochure-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Corporate brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e3837049-f3e0-48bb-ab0c-ee18727bee4a/PL_Portfolio-Bus-Plan-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Corporate brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/eac87e8e-bb74-4dd0-9483-0448d5b8e8c6/PL_Portfolio-Bus-Plan-3.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Corporate brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/a83f6ac6-4068-4791-94c4-94571877802b/PL_Portfolio-Bus-Plan-4.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Corporate brochure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/a845fdc6-7032-4cb7-b5ef-1ac3d2889c67/PL_Portfolio-Website.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Digital - website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/4e396f54-c2c6-427a-8599-2df5019a23ab/PL_Portfolio-Social-Media-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Digital - social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/fb7cdabb-ce55-4a27-ac1d-6d970ed89bd9/PL_Portfolio-Social-Media-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Digital - social media</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e165846f-6522-4203-847e-cb5abf616a75/PL_Portfolio-Web-Yardi-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Digital - tenants' website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/32aa680d-930e-405d-8db4-03ee4c9ca25b/PL_Portfolio-Web-Yardi-3.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Digital - tenants' website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/c99c0e04-6741-481a-8535-0fd8f03022cd/PL_Portfolio-Web-Yardi-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Digital - tenants' website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e4ce576b-3858-4ef0-8992-26d1ffa18653/PL_Portfolio-Office-exterior.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>POS - shop signage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/b92baa1c-62b4-4a1a-aff5-bde02d7eea51/PL_Portfolio-Event-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Event branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/4b50b6fb-1216-4a4d-93e5-182000eb131a/PL_Portfolio-Event-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Event branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ef6f9158-40c7-4096-8ccb-6416ffa2be36/PL_Portfolio-Hoardings-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Out-of-home - hoardings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/f1053d20-4a48-487e-871b-3fba2cdefb8f/PL_Portfolio-Hoardings-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Out-of-home - hoardings</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/da17cb8e-101b-40cd-ac2f-8980ef7784bd/PL_Portfolio-Stationery.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Corporate stationery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/fa449a6b-76b9-4b70-b90f-9150eb8a9092/PL_Portfolio-Templates.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Form design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ca4b0ebd-904f-4ef7-9795-797a3431bb24/PL_Portfolio-Workshop-1.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Brand workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/73b65d67-b30c-445e-829c-e2b379f0ae76/PL_Portfolio-Workshop-2.jpg</image:loc>
      <image:title>Creative Direction - Branding and multichannel implementation</image:title>
      <image:caption>Brand workshop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/place-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e0a10757-8aae-45c8-95ef-77a94589df54/Cornwall_Dome_Ext.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ec6f11c1-d910-44f5-9fc3-564f4dbc0d87/Cornwall_Dome.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/2d099849-b59a-4e98-9fd6-d44f64010452/Cornwall_website.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d47cdd79-e23b-47b4-8178-39513c473dbd/Cornwall_Airport.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/a735f53c-9634-4bd4-a303-6ded3aa19108/cornwall_collateral.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/7c9500ed-9c97-48b4-ad8e-f9d9477ed245/Cornwall_Turbine.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/dc9a9c4e-39b2-4174-9132-2b6e645007f2/Cornwall_River.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/3c27641c-c87c-47aa-94c8-9da80c4d78ed/Cornwall-newsletter.jpg</image:loc>
      <image:title>Creative Direction - Branding the UK to attract non-EU investors: Cornwall</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/prestigious-print-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/9f6eb3b6-74eb-4ac5-93de-802f696f3d59/UOW-29-Marylebone_Outer2.jpg</image:loc>
      <image:title>Creative Direction - Placemaking: Design for high-end fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/d35eee4e-3ba0-479e-9943-99aba2f28563/UOW-29-Marylebone_Outer.jpg</image:loc>
      <image:title>Creative Direction - Placemaking: Design for high-end fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/78380500-f12d-4340-9e28-ab4bf45a7201/UOW-29-Marylebone_Inner_Slipcase.jpg</image:loc>
      <image:title>Creative Direction - Placemaking: Design for high-end fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/922df375-26d2-4fb9-be0e-063add9735f7/UOW-29-Marylebone_Spread1.jpg</image:loc>
      <image:title>Creative Direction - Placemaking: Design for high-end fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/87fae4ec-c7b8-449d-8d9a-442e38674410/UOW-29-Marylebone_Spread2.jpg</image:loc>
      <image:title>Creative Direction - Placemaking: Design for high-end fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/44f06498-5c65-4080-ad23-7a53cd3c95b1/UOW-29-Marylebone_Spread2_detail.jpg</image:loc>
      <image:title>Creative Direction - Placemaking: Design for high-end fundraising</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/02caa079-3f68-4c06-9e33-de08e1a38594/UOW-29-Marylebone_Foil-Stamp.jpg</image:loc>
      <image:title>Creative Direction - Placemaking: Design for high-end fundraising</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.method-madness.co.uk/work/student-recruitment-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/f7ac0a5a-004c-40ea-af7c-b1345e62fd7e/UOR-Registration-2.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Website – recruitment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5f4582d7-1105-48c9-bdd5-38825700d172/UOR-Registration.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Website – recruitment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/e3d424fd-5b7a-4dcf-b533-2a34ddaa75d5/UOR-OOH-1B.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Bus T-side advert</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/9a25bf37-9190-4f93-93ff-14e326fb54e8/UOR-OOH-4.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>6-sheet posters, Paddington, London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5647202e-7589-43ff-b9fb-8bbcbf719f10/UOR-OOH.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Out-of-home poster</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/0a2102fc-4ba5-4fb8-ab1c-7a86414a88f1/UOR-OOH-2.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Nudge POS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/a6bed827-a68a-491d-b77b-fc2a5717a4c7/UOR-OOH-3.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Tube posters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/ae8eaefd-ced7-46c0-9097-7c4e30c4903f/UOR-OOH-5.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>On-site advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/3431d93a-43ba-4a5c-b261-625b60fc05eb/Ian+Allison_UoR2_new-scaled-uai-2064x1376.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Social ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/5b4efb28-c24b-4775-b0af-32a1fd9ce377/UOR-prosp-2015.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Student prospectus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/a5a6e42f-bb27-4425-ba9e-c394034c44a3/UOR-prosp-2016-spread.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Student prospectus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/9cf14d42-99f5-40a5-bcb5-1104a6431300/UOR-prosp-2015-spread.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Student prospectus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6117cd0b25dd555d12b7392b/c9860669-e6ff-4ea9-a77d-c9b9db666eb2/UOR-prosp-2016.jpg</image:loc>
      <image:title>Creative Direction - Student recruitment branding and advertising</image:title>
      <image:caption>Student prospectus</image:caption>
    </image:image>
  </url>
</urlset>

