Pfizer approached us to help them incilcate a new way of launching products. The new integrated methodology would lead to more efficient pathways, ultimately enabling more products to be launched and faster. Additionally, silos would be broken down and timely collaboration enabled. My team supported with content and activation comms including detailed decks, with my role being strategy and creative direction. The ‘Launch Box’ below contained items designed for the space race, linked to our key communication pillars. Full story available 1:1 due to client confidentialty.

My role was creative strategy, creative direction,art direction and copy concept/copywriting. I also came up with the experiential aproach including the box concept and the strategy that drove its contents and roll-out. I worked with a global team to implement.